Free ebooks seldom paid off in sales, as I wrote about in yesterday’s post. I then tried featuring some that weren’t free by presenting them to special interest groups I belong to on Facebook. The Civil War and genealogy group members had liked my free postings and were willing to buy a few books on their topic.
Books just didn’t give enough commission to be worth the time, but I’ll still share them on Facebook as a service to my friends and fellow enthusiasts.
Next, I tried sharing more expensive products. To avoid being a spammer, I coordinated these to times a friend mentioned a specific product. I’d simply comment, “I see they have these on Amazon” and post the link. No one took offense since they were already talking about it.
Here’s where you get the link to post (if you are an Amazon affiliate). Also, notice the SHARE option in the stripe below. That gives you the ability to post on your Facebook timeline, to a friend, or in a group and also to Twitter. It includes your affiliate link.
Sometimes, I’d feature a product on my status if I bought a new garden wagon or other product. If I was already sharing about my activity and included the link, it fit in fairly well.
Still, my friends and family were not large enough numbers to result in many sales. They weren’t a targeted audience, and it was merely by chance that a product would hit the spot and result in a sale.
Then, I noticed the paid ads that littered my timeline on Facebook. There were ads for hair products, suitcases, massagers, scanners and other pricey products. I looked at the comment section where hundreds of people said they really needed and wanted these items. BINGO!
I checked on Amazon for a product just like the one in the Facebook ad. When I found an exact match, I put the link with a comment on the Facebook advertisement. My comment usually is “I see some very positive reviews on this on Amazon.” People saw the comment and click on the link to read the reviews. A few went ahead and bought the product while they were there, possibly because they trusted Amazon more than the Facebook vendor or because they had a Prime membership or because the price was better.
The green bars are Amazon sales. The red line shows the number of clicks and the yellow line shows orders.
Now those annoying Facebook ads don’t bother me anymore. Instead, I see them as opportunities. I look forward each day to checking my Amazon sales to see what luggage or overpriced product people couldn’t resist. It has boosted my commissions quite nicely.
A friend sent me some of the fine print from the Amazon Affiliate guidelines. Now, I’m trying to puzzle out how to post my affiliate disclosure information with each link so the FCC doesn’t get upset with me.
Here’s what I’m currently doing: