Trying a Facebook Ad

When my mother self-published her memoir at 85 and then a book about Dad’s life, I set up a Facebook fan page for her. Gradually friends, family and fans of her books discovered it and she had almost 100 LIKES on the page.

I’ve been wanting to spread the word further, so I decided to try a Facebook advertisement. They offered $5, $10, and up or set your own price. Uncertain what the return would be on this investment, I opted for a modest $3 a day for 2 1/2 days.

Here's the statistics for the Facebook ad that I ran.
Here’s the statistics for the Facebook ad that I ran.

Figuring that her memoir of growing up in the 1930s appealed most to older women with a Kansas background, I opted for those demographics for showing the ad. So Facebook showed the ad to 426 women from the evening of July 1st to to midnight on July 3rd. Of that number, 30 opted to LIKE the page and become fans.

Will any of these new fans be intrigued enough to take the next step and buy my mother’s books? I’ll let you know about that next month. In the meantime, I spent a mere $6.72 on the ad campaign. That’s about the price of a fast food meal.

Here are further statistics on the Facebook advertisement results.
Here are further statistics on the Facebook advertisement results.

The new followers on the Gail Lee Martin fan page are age 55 and up. Total fans are 60% in that age range, with only 8% male. Most are from the Wichita area and other Kansas locations like Olathe and El Dorado.

I may try another ad in a few weeks with more diverse demographics. Perhaps I should include men and a wider age range or wider geographic range.

For now, I need to post topics on the fan page to keep the members interested and engaged.

My Blogs

I probably diversify too much and end up not giving any of my blogs proper attention. The one you’re viewing now is my catch-all. I might promote one of my niche topics from Hubpages or write about a trip I took.

Here are my other blogs:

Discovering Mom is my blog about facets of my mother’s life. She died in 2013 and I’m working my way through the loss.

Discovering Mom Gail Lee Martin… gone but not forgotten

Finding My Civil War Ancestor follows the searching I’m doing on my great-great grandfather’s life. Hopefully, my search methods will help others in their family history project.

Summer in New Hampshire extolls the joys of summer at the lake and in the woods in that beautiful state.

Then and Now shares the family history of the Martin, Joy, Vining, McGhee family lines. My distant cousin and my sister are helping me with it.

I’ve recently started a photo blog on Tumblr called My Solivita. It gives me a place to share my Florida photos and to tell about the lovely retirement community we live in.

In December 2014, I created my first stand-alone website. The topic is Florida Decorating Ideas. I hope you’ll check it out too.

Another site where I journal is called Niume. It gets all the bits and pieces that are too short, too personal or somehow don’t fit elsewhere.