When my mother self-published her memoir at 85 and then a book about Dad’s life, I set up a Facebook fan page for her. Gradually friends, family and fans of her books discovered it and she had almost 100 LIKES on the page.
I’ve been wanting to spread the word further, so I decided to try a Facebook advertisement. They offered $5, $10, and up or set your own price. Uncertain what the return would be on this investment, I opted for a modest $3 a day for 2 1/2 days.
Figuring that her memoir of growing up in the 1930s appealed most to older women with a Kansas background, I opted for those demographics for showing the ad. So Facebook showed the ad to 426 women from the evening of July 1st to to midnight on July 3rd. Of that number, 30 opted to LIKE the page and become fans.
Will any of these new fans be intrigued enough to take the next step and buy my mother’s books? I’ll let you know about that next month. In the meantime, I spent a mere $6.72 on the ad campaign. That’s about the price of a fast food meal.
The new followers on the Gail Lee Martin fan page are age 55 and up. Total fans are 60% in that age range, with only 8% male. Most are from the Wichita area and other Kansas locations like Olathe and El Dorado.
I may try another ad in a few weeks with more diverse demographics. Perhaps I should include men and a wider age range or wider geographic range.
For now, I need to post topics on the fan page to keep the members interested and engaged.