After buying a huge bundle of web pages (192, to be exact), I’ve been struggling to freshen them up in a timely manner.
Why the sense of urgency? Hey, folks, it’s almost Christmas.. the biggest shopping time of the year. Almost all these lenses are sales pages, so the most urgent action is to scan through all of them and replace the original owner’s Amazon affiliate code with my own. If I don’t, I may own the lenses, but he’s getting the sales.
My problem is while I’m searching for the affiliate codes, I get distracted and start adding related lenses to the introduction, replacing photos that need crediting, and other basics. Then I spot an out-of-stock product and search around Amazon to replace it. I add the three side widgets and look for pertinent products to go there.
I like to add speed bumps to a lens, modules that slow down a visitor who might just scan quickly and leave. What I use are polls which require interaction, talk bubbles and sticky notes. They add visual variety to a page filled with Amazon products for sale. Using the standard Amazon module, I set it to thumbnail to give a horizontal section. Again, this is to stop the overly quick down-the-page scan.
Lastly I check over the tags and remove ones that don’t fit well (don’t want Google to think I’m stuffing the keywords). I look for overuse of the keyword phrase in the introduction and replace some of them with related, alternate wordings. It sounds more natural and you pick up traffic that searches the related key words. I also replace generic module titles like “Top XYZ for Kids” and put the actual product name.
Needless to say, this takes awhile to do on each lens. I’ve completed the first 50 updates, and only 142 to go. Later on, I’ll need to go in and add more personalization to each lens, but no time for that right now.
For my complete tips on Making Money Buying Squidoo Lenses, I’ve put them together on one page.